How companies are using video podcasts to educate their market

I'm showcasing this video by Syberworks, Inc. because I think it is a great way that companies can spread the message about what they do and promote their area of expertise.

Information, or content, marketing, is replacing 'interruption' marketing on the Internet today. Interruption marketing is a technique we've all come to know well-- marketing that interrupts what we are doing, e.g., banner ads that pop up or commercials during a broadcast.

With content marketing, customers come to you for one reason or another, and you supply information that is perceived to be of value--either education or entertainment targeted to your market.

We also offer this service for our clients, as we believe valuable exposure is gained through video sharing sites and posting video podcasts on corporate websites.

This example is useful because learners can discover how elearning is being employed by police officers and about the company Syberworks, too. It isn't too selly, and for those interested, the 4 1/2 minutes spent watching is time well spent (at least we hope).

Educating and entertaining your market using video sharing sites

Instead of using fancy brochures to showcase the strength and versatility of their blenders, Blendtec uses an inexpensive, highly visible approach like YouTube.

With views ranging from 80,000 to almost 5 million, I think Blendtec has found a great way to market their product while entertaining and educating their audience at the same time. I wonder how many more companies will attempt a similar strategy?

Asterpix Interactive Video

OK, I find it difficult to contain my excitement when I come across a new e-learning tool. This site, called Asterpix, is a kindness offered to all of us who have difficulty doing...well, anything. This is the future of how-to help for many topics I think. So much easier than sifting through a user manual. Now to join the fun and post some of my own stuff. Enjoy.

Common craft releases new video

I came across this video recently and want to share it. I think these people have hit on a great way of sharing knowledge and have a real future ahead of them. It is also good to see them venturing into new subject matter. Nice job!