Instead of using fancy brochures to showcase the strength and versatility of their blenders, Blendtec uses an inexpensive, highly visible approach like YouTube.
With views ranging from 80,000 to almost 5 million, I think Blendtec has found a great way to market their product while entertaining and educating their audience at the same time. I wonder how many more companies will attempt a similar strategy?
I've been making notes and currently exploring learning opportunities in SL, but haven't grouped my thoughts together enough to make a decent post yet.
In the meantime, I'd like to share this informative video about using 3D worlds to enhance learning. The video shows an example where sales reps are trained about the features of a new product. The creator of the video, Karl Kapp, has shown a 2D learning approach in a 3D world, and how it can be made more effective by taking advantage of the unique features offered in a 3D environment. Clearly, the 3D training looks like it would be better for learning and also a lot more fun.
Another video showcasing the educational possibilities of using Second Life for learning.
The video doesn't mention the potential for mixing with more undesirable folk (naked furries for example) and this is one of the downsides of the SL experience. However, I think that the negatives of SL will be corrected over time. The technology is still young, and it's hard to deny that learning possibilities exist in virtual worlds.
I'll be subscribing to the learning blog www.karlkapp.blogspot.com as well.
Here is a simple explanation of the Cynefin model and why using a narrative or story-based approach is useful for teaching complex issues such as leadership, innovation and culture.
The teacher is using a tool that evokes the image of sitting in a coffee shop while someone simultaneously explains an idea and sketches it on the back of a napkin. If you find this form of learning appealing, you might really like Sketchcast, a free online tool.
Here is a helpful lesson explaining why it's better for learning to use audio narration to describe an image rather than audio narration of onscreen text. Ruth Clark and Richard Mayer's recently published book E-learning and the Science of Instruction outlines how, in multiple tests, learners retained more information when a visual was explained using audio narration versus text. This is a useful fact to keep in mind when knowledge retention is an important part of your digital instruction. Listen to the different examples explaining how a cell phone tower works and see which one helps you to remember the information the most. Thanks to Articulate's Tom Kuhlman for providing this example.
Here is an interesting interview by the ASTD (American Society for Training and Development) with Joe Miller, who was the keynote speaker at the recent ASTD 2008 TechKnowledge Conference. In the interview, Mr. Miller discusses topics such as what sort of environments are best for learning in virtual worlds, how companies are using virtual worlds to communicate with their customers and what areas of SecondLife hold the most promise for learning professionals.
I recently discovered a free quizmaker tool by Studiyo (beta). Rather than write about it, I quickly built a short quiz on elearning tips to show you some of what it can do. This took about an hour to make (including time to find the photos). Studiyo might be worth adding to your elearning toolkit.
Again, another post about the 21st century learner. This is an interesting video of different educators discussing their desire to see traditional education morph into something that gives students a chance to participate and create rather than regurgitate and memorize. They explain that students are active content creators in their free time, yet they are expected to be passive content receivers when they enter the classroom. I think expectations are rising for what people want from education. Soon, if not already, it will not be enough to send people to a class to sit and listen and then call that training.
A useful technique for capturing subject matter expertise is to record an interview. This can provide an invaluable resource to go over if you will be producing any instructional content on a topic. There might be times when you will want to broadcast the interviews as a podcast to your learners and would like to improve the quality of the sound. Here is a short (1.5 minute) demo showing a free tool called the GigaVox levelator that improves the sound quality by leveling out different volumes of two or more speakers.
