Educating and entertaining your market using video sharing sites

Instead of using fancy brochures to showcase the strength and versatility of their blenders, Blendtec uses an inexpensive, highly visible approach like YouTube.

With views ranging from 80,000 to almost 5 million, I think Blendtec has found a great way to market their product while entertaining and educating their audience at the same time. I wonder how many more companies will attempt a similar strategy?