Using Google Analytics to measure online marketing ROI

We are deploying Google Analytics for both the knowledgework blog and website and must report that it is a fascinating free tool for measuring the performance of both sites. For instance, I can tell where visitors to my sites are located geographically, how many visitors have viewed individual pages, how long they stayed on each page and where they exited. Those are just a few of the available features of this impressive tool. To begin tracking your site(s) you simply set up a free account with Google Analytics here , then cut and paste a small amount of code (found at Google Analytics) before the end of the body tag on your site. You will need to sign up for a Google account if you haven't already done so. The instructions on the Google Analytics site are quite intuitive and user-friendly, with many answers to questions and images included to help along the way. Once you have inserted the tracking code on your site, you are on your way to increasing the effectiveness of your online business presence.

The possibilities are enormous for achieving performance outcomes such as targeting specific markets, improving conversion and profits, and measuring advertising ROI. When the www.knowledgework.ca site is updated with a content management site (by mid-July we promise!) I will insert the tracking code again and continue to monitor the same web address. This is simply a great tool for small-to-medium size businesses.